Today I will be talking about what Search Engine Optimisation is and why it is so important to have it to promote your website further. SEO (Search Engine Optimisation) can create a very positive change to your website and increase traffic, leads and sales so find out why you should be spending some online marketing dollars in SEO.
Getting a website (Web Development/Web Design) is only the first component to marketing your business online. Finding a company who will workshop with you in all your online business and marketing solutions, (SEO, Web Development, Web Design etc) can be equally as hard. Simply paying someone to do Web Development does not instantly provide you with the exposure and traffic that you need. Businesses who purchase Web Development services are not clear on what it is that they need or what to do to make sure that their website achieves the results, leads and sales that they are looking for in the first place
Your website should be built in accordance with SEO friendly (Search Engine Optimisation) requirements, Navigation, Logical order and flow, Wire Frame etc have been tested by various respondents and the content you have provided has the right keyword density. There are many other variables to SEO (Search Engine Optimisation) and these are just only a few important aspects in its functionality and how potential clients are able to find your business in the Major Search Engines.
Anyone that uses the Internet who searches for information, images and websites uses a Search Engine (Main ones Google, Yahoo and MSN). You simply type in a word that you wish to find information to and the search query provides you with a list of results. Search Engine Optimisation (SEO) is finding out what kind of keywords, phrases that your potential clients might be thinking to find the products and services that you are offering.
Search Engine Optimisation (SEO) becomes a process of figuring out ways to increase your exposure and do whatever is necessary (always adhering to white hat techniques), to move to the top of the search engine results so that potential clients can visit your website. Ranking is very important in providing credibility to your brand, provides TRUST to your products/services and gives potential customers the idea that you are a business that is serious and has worth.
Thinking of what kind of keywords that your potential clients type in can be a very tedious process. For example if you run a business that sells "fruits" your first thought might be a generic word such as "apples". There are a number of issues that can occur providing a generic or broad term. If someone is looking to purchase fruits they are just as likely to type the keyword "apples".
In this particular case the word "apples" is taken by Apple the company and therefore phrases, broad, exact, negative keywords will need further development. This gives you some indication as to how Search Engine Optimisation needs to be targeted effectively towards your business, products, services and be in line with many other SEO factors that come into play.
If you wish to promote your website through media channels such as Print, TVC or Radio, your first investment for your marketing dollars should be SEO (Search Engine Optimisation). Advertising in these media channels can cost thousands of dollars and this may not be within your budget. Utilising SEO (Search Engine Optimisation) as a online marketing strategy, can help your website and business advertise to millions of people online, who are interested in the very products and services that you are offering. Having SEO (Search Engine Optimisation) into your marketing mix (Online Marketing Campaign) will certainly give your website a boost.
Take note and be careful if a company offers you GUARANTEE in top spots within a short period of time and using this as there a strategy to reel you in. A honest SEO (Search Engine Optimisation) Professional will tell you that it does take a couple of months between 6 - 12 months to rank for keywords within the first page. But with diligent work and strategic planning aswell as other SEO strategies implemented, SEO (Search Engine Optimisation) can provide you with great results.
On this note, we have had clients achieve results in the first 3 months but generally is does take between 6 - 12 months. SEO (Search Engine Optimisation) is a process that takes time, it must be executed in stages and it is more favored upon when done the right way. No-one knows how Google Algorithms work as these can change at anytime.
What we do know however that applying the SEO Strategies in the right stages, allows your website to work in the search engines effectively without sabotaging or getting banned by Google. Each website is different in its design, content, coding and structure. It is therefore here that we determine how the website will work by analysing the website and strategically developing the most effective SEO (Search Engine Optimisation) Campaign that will best provide the results that the client is seeking.
1house will get more for your marketing dollar with our SEO (Search Engine Optimisation) Plans and our Online Marketing Campaigns. Our High Performance Websites that we developed and build are not just your average JoBlow Websites that sit in the big World Wide Web attracting no results, no sales, no leads and with no strategy.
Visit our website to find out more. You may EMAIL or Skype one1house. If you have not added me to your Twitter please CLICK HERE. Anytime you needs advice, tips please send me a tweet and I will respond back.
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